Urban and municipalities management
M. Montezarhojat; Y. Vakil Alroaia; E. Rashidi
Abstract
BACKGROUND AND OBJECTIVES: The main purpose of this study in qualitative section is to identify the factors affecting social media marketing in urban cyberspace and then in quantitative section, ranking these factors. Hence, the question has been raised as to what factors affect social media marketing ...
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BACKGROUND AND OBJECTIVES: The main purpose of this study in qualitative section is to identify the factors affecting social media marketing in urban cyberspace and then in quantitative section, ranking these factors. Hence, the question has been raised as to what factors affect social media marketing in urban cyberspace?METHODS: Due to the exploratory nature of this research, it is not possible to provide an initial answer or hypothesis to the aforementioned question, and the final answer has been obtained using the theme analysis approach. In addition, based on the Analytic Network Process multi-criteria decision-making technique, the priority of the elements affecting social media marketing was discussed. In order to collect the data and get the opinions of experts, professors of the Iran Broadcasting University and senior media managers, in-depth and semi-structured interviews were conducted with 15 participants who were selected using the theoretical sampling method as well as the snowball method.FINDINGS: Through a reciprocal process based on the theme analysis, key concepts associated with the social media marketing in urban cyberspace were extracted and finally, 1 pervasive theme and 32 subthemes were identified and categorized within the 4 main themes including factors related to marketing, competitive, and managerial factors, as well as, factors related to the social media. Also, the results from Analytic Network Process shows the preference value (Φ) of these factors respectively include the parameters of: Marketing-related factors (Φ=0.169); Managerial (Φ= 0.163); Competitiveness (Φ=0.139); and Social media (Φ=-0.133).CONCLUSION: Presence of media in novel communication space with its general and special audiences is an opportunity which should not be ignored by the National Media. Compared to the commercial advertisements in various radio and Television channels, marketing in this atmosphere is likely to make less money (particularly at the early days), but such presence is highly significant. According to the results, the most important factors affecting social media marketing in urban cyberspace are Marketing-related factors, Managerial, Competitiveness and Social media factors.
Human capital in urban management
A. Heravi; A. Zamani Moghadam; S.A. Hashemi; Y. Vakil Alroaia; A. Sajadi Jagharg
Abstract
BACKGROUND AND OBJECTIVES: This study was performed to analyze the factors influencing human resource development for state-owned enterprises.METHODS: This research was an applied study concerning its objective with a descriptive-exploratory type. The study was conducted by two quantitative and qualitative ...
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BACKGROUND AND OBJECTIVES: This study was performed to analyze the factors influencing human resource development for state-owned enterprises.METHODS: This research was an applied study concerning its objective with a descriptive-exploratory type. The study was conducted by two quantitative and qualitative approaches. The research statistical population included two groups for both approaches. In the qualitative approach, 22 experts were selected to design the model using fuzzy Delphi methods, structural-interpretive modeling. In the quantitative approach of 360 employees of state-owned enterprises companies were selected from the statistical population of 2738 people by the stratified random sampling method. Content analysis was used to analyze qualitative data and in the quantitative method used interpretive structural method, analytic network process and MICMAC.FINDINGS: The result of determining the relationships revealed that organizational factors, job factors, behavioral factors, and empowerment factors affect human resource development, respectively. The findings of weighting the factors by fuzzy network analysis process indicated that empowerment factors with a weight of 0.361 among the dimensions and the knowledge management factor with a weight of 0.132 among the components have the highest importance in the development of human resourceR. CONCLUSION: The variable “human resource empowerment” leads to success in human resource development, which needs to be improved quickly to bring success to the organization and improve its performance. The managers should pay attention to the high levels of the model and improve the relationships set between the factors to improve this factor. Considering the high significance of the “knowledge management” component, the managers’ most important measure should be focused on improving this factor followed by continuous efforts in this context since paying attention to knowledge management has the greatest impact on the success of human resource development and requires special attention.
Human capital in urban management
M. Jamal; Y. Vakil Alroaia
Abstract
BACKGROUND AND OBJECTIVES: There are two basic reasons, namely, the country's preparedness for the leap and economic pressure, it proves that rural areas need effort and entrepreneurship, more than any other era. The objective of this study was to identify the effective factors in the development of ...
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BACKGROUND AND OBJECTIVES: There are two basic reasons, namely, the country's preparedness for the leap and economic pressure, it proves that rural areas need effort and entrepreneurship, more than any other era. The objective of this study was to identify the effective factors in the development of entrepreneurship in rural areas with emphasis on Jihadist management indicators. METHODS: The study is a descriptive research based on the method and an applied in terms of purpose and is of the correlation type. The population include all social, cultural, and economic and management experts were considered. The sampling method is stratified random and the sample size of 93 people which are selected by random stratified method. To conduct this research, 100 questionnaires were distributed among 100 members of the community, of which 93 questionnaires could be returned. The Structural Equation Model was used for inferential analysis. FINDING: The results of the study shows that geographical factors, scientific-technological and Jihadi Management factors with coefficients of 36.1%, 27.2% and 67% (respectively) have related with entrepreneurship development significantly, in rural regions. Also, economic, socio-cultural and individual factors with coefficients have affected entrepreneurship development less than 5% and have a weak relationship with entrepreneurship in the research areas. CONCLUSION:Findings show that jihadi entrepreneurship includes three components of jihadi spirit, jihadi motivation and jihadi movement as a central category of rural entrepreneurship and the categories of causal, contextual, interventionist, strategic and consequences are in line with jihadi entrepreneurship.
Human capital in urban management
Y. Vakil Alroaia
Abstract
BACKGROUND AND OBJECTIVES: While innovation in some circumstances is detrimental to a number of urban civil development cooperatives many have benefited from the use of innovation strategies around the world. Therefore, this study sought to analyze the effective factors of organizational innovation on ...
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BACKGROUND AND OBJECTIVES: While innovation in some circumstances is detrimental to a number of urban civil development cooperatives many have benefited from the use of innovation strategies around the world. Therefore, this study sought to analyze the effective factors of organizational innovation on the performance of members in urban development cooperatives. METHODS: The statistical population of this study is all urban civil development cooperatives and the sample size consisted of 384 members of these civil cooperatives who were selected using stratified-random sampling method. The data gathering tool was a questionnaire which validity using content validity and construct validity and reliability using Cronbach's alpha coefficient has been reviewed and approved. In order to analyze the data, inferential statistical tests including Kolmogorov-Smirnov test, Student t-test, correlation test and structural equation modeling technique were used. FINDING: The results of data analysis showed that the research variables including organizational innovation and members performance in urban development cooperatives are in good condition (β= 0.76 and φ=0.68).Also, according to the research findings, organizational innovation and its four dimensions, including production (ρ=0.72), administrative (ρ=0.75), process (ρ=0.68) and technological innovation (ρ=0.76), has a positive and significant effect on the performance of members in urban civil development cooperatives. CONCLUSION: The results indicated that the development of innovations requires specific organizational resources and capabilities so that the organization can benefit from innovation and its benefits.
Sustainable urban infrastructure
R. Tayyebirad; Y. Vakil Alroaia
Abstract
BACKGROUND AND OBJECTIVES: An emerging type of innovation that leads to dramatic improvement in management processes and methods, and at the same time promotes innovation, is entrepreneurship for preserving cleaner production. However, few studies have been conducted to examine the impact of entrepreneurial ...
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BACKGROUND AND OBJECTIVES: An emerging type of innovation that leads to dramatic improvement in management processes and methods, and at the same time promotes innovation, is entrepreneurship for preserving cleaner production. However, few studies have been conducted to examine the impact of entrepreneurial orientation, knowledge management, and market orientation on sustainable competitive advantage and cleaner production that indicates the necessity and importance of conducting such research. Therefore, the present study aimed to determine the impact of entrepreneurship, market, and knowledge management on sustainable competitive advantage and cleaner production. METHODS: The study is a descriptive research based on the method and an applied one in terms of the purpose. The statistical sample includes 289 senior executives of small and medium enterprises which are selected by random stratified method. The Structural Equation Model was used for inferential analysis and Analytic Network Process was used for prioritization. FINDING: According to the obtained results, entrepreneurial orientation, market orientation, and knowledge management affect cleaner production with the 0.75, 0.85, and 0.51 scores, respectively, and also, cleaner production leads to improvement of competitive advantage. As a result, companies operate more successfully when using a set of strategic guidelines for cleaner production and achieve the significant development, which produce a sustainable competitive advantage over competitors. The Analytic Network Process output also indicates that the knowledge orientation got first rank with the weight of 0.307, followed by entrepreneurial orientation and market orientation with the weight of 0.229 in the second rank, and cleaner production (0.141) and sustainable competitive advantage (0.095) ranked third and fourth, respectively. CONCLUSION: it seems that the existing knowledge of manufacturing operations is insufficient at this level to cover the rapid growth of this field, and many small and medium enterprises are still lagging behind in taking advantage of these new opportunities.
Human capital in urban management
S.H. Mesaeli; Y. Vakil Alroaia
Abstract
BACKGROUND AND OBJECTIVES: Over recent years the employment creation discussion was massively raised especially about university graduates and demands from Iran's government increased. The prediction of the youth unemployment rate during the period from 2015 to 2021 showed that with an annual growth ...
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BACKGROUND AND OBJECTIVES: Over recent years the employment creation discussion was massively raised especially about university graduates and demands from Iran's government increased. The prediction of the youth unemployment rate during the period from 2015 to 2021 showed that with an annual growth rate of 5%, in the last year of the period, the unemployment rate for youth would be equal to 9.36%, and for university graduates will be 36%. Therefore, the main purpose of this research is to provide an applied model for small and medium-sized enterprise (SME) development and university graduates’ employment in Iran. METHODS: In this regard, an appropriate model was defined by studying the literature about small and medium enterprises development models and extracting effective factors according to Iran’s situation. In the second stage, after selecting a sample of 60 small and medium enterprises in Iran, in order to quantitatively testing the model, the data were collected by a questionnaire and were analyzed with the help of PLS software. In the third stage, the relative importance of factors were tested from the perspective of 10 experts in the field of entrepreneurship with more than 15 years of work experience with the help of ANP and PROMETHEE methods. FINDING: The results shows the preference value (Φ) of these factors respectively include the parameters of: Technology, innovation, and competitiveness (Φ=0.72); Financial support programs (Φ=0.63); Education and consultancy services (Φ=-0.38); Cooperative relationships (Φ=-0.41); and Export development (Φ=-0.55). CONCLUSION: Changing market conditions enable SMEs to respond more agile and faster to customer needs, improve the quality of their products, reduce the cost of their production, and their tendency to recruit university graduates.